Privacy Policy


28th of November 2022

Who are we?

We’re Digital Woof LTD (‘we’, ‘our’, ‘us’) and operate under the name Digital Woof.

This notice explains how and why we use your personal information when you open a current account and use our app, or services for account holders on digitalwoof.com.

Getting in touch.

For any questions, please contact us however you prefer:

  • email help@digitalwoof.com; or

  • write to us at Digital Woof LTD, Unit H2, Brewery Quarter, High St, Cheltenham, Gloucestershire, UK, GL50 3FF.

    We’ll respond within a month in line with data protection laws, like the UK GDPR.

    If your application for a FiDO account was rejected, and you want us to review that decision, please email review@digitalwoof.com.

The purpose of this policy.

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our website and FiDO app of the following:

  • The personal data we will collect;

  • Use of collected data;

  • Who has access to the data collected;

  • The rights of Site users; and

  • The Site’s cookie policy.

    This Privacy Policy applies in addition to the terms and conditions of our Site.

Your rights.

You have a right to:

  • access the personal data we hold about you, or to get a copy of it;

  • ask for a copy of your personal data in a portable (machine-readable) format or

  • make us send it to someone else;make us correct inaccurate data;

  • ask us to delete your data, though for legal reasons we might not always be able to do it;

  • say no to us using your data for direct marketing and in certain circumstances ‘legitimate interests’, research and statistical reasons;

  • withdraw any consent you’ve given us; and

  • ask a member of staff to review an automated decision.

    To do any of these things, please get in touch using the details above.


For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”).

For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

We have not appointed a Data Protection Officer, as we do not fall within the categories of controllers and processors required to appoint a Data Protection Officer under Article 37 of the GDPR.

Consent to use our services.

By using our website or app, users agree that they consent to:

  • The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time.

If you withdraw your consent, it will not make processing which we completed before you withdrew your consent unlawful.

You can withdraw your consent by contacting us via the options presented above.

Legal basis for processing your data.

We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR.

We rely on the following legal basis to collect and process the personal data of users in the EU:

  • Users have provided their consent to the processing of their data for one or more specific purposes.

Personal data we collect.

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

Data Collected in a Non-Automatic Way

We may also collect the following data when you perform certain functions on our Site:

  • First and last name; and

  • Email address.

This data may be collected using the following methods:

  • Contact us forms or sign up forms.

How we use your personal data.

Data collected on our website or app will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our website. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect when the user performs certain functions may be used for the following purposes:

  • Communication.

  • User research.

  • Product feedback and improvement.

Who do we share your personal data with? 

  • Employees

We may disclose user data to any member of our organisation who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

  • Third Parties

We may share user data with the following third parties:

  • Google.

  • Hotjar.

  • Meta.

  • Hubspot.

  • Amazon Web Services.

  • Mixpanel.

  • Wordfence.

We may share the following user data with third parties:

  • Analytical data / visitor data.

  • User data, such as name and email address.

  • Phone number.

We may share user data with third parties for the following purposes:

  • Website performance and website analysis.

  • Product improvement.

  • User research.

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

  • Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:

  • if the law requires it;

  • if it is required for any legal proceeding;

  • to prove or protect our legal rights; and

  • to buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our website or app to another website or app, please note that we are not responsible for and have no control over their privacy policies and practices.

How long we store your personal data.

User data will be stored until the purpose the data was collected for has been achieved, or until you request we delete it.

You will be notified if your data is kept for longer than this period.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm.

The internet as a whole can be insecure at times, and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Your rights as a user.

Under the GDPR, you have the following rights:

  • Right to be informed;

  • Right of access;

  • Right to rectification;

  • Right to erasure;

  • Right to restrict processing;

  • Right to data portability; and

  • Right to object.

How we handle children's data.

We do not knowingly collect or use personal data from children under 16 years of age.

If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible.

If a child under 16 years of age has provided us with personal data, their parent or guardian may contacted by us.

How to access, modify, delete or challenge the data collected.

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact us via the points mentioned above.

Do not track notice.

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not track the users of our website over time and across third party websites and therefore do not respond to browser-initiated DNT signals.

We are not responsible for and cannot guarantee how any third parties who interact with our website or app and your data will respond to DNT signals.

How to opt-out of data collection, use or disclosure.

In addition to the method(s) described in the How to Access, Modify, Delete, or Challenge the Data Collected section, we provide the following specific opt-out methods for the forms of collection, use, or disclosure of your personal data specified below:

  • Cookies request or contact us. You can opt-out by press “Reject” or contact us.

Our cookie policy.

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our website:

  • Functional cookies:
    functional cookies are used to remember the selections you make on our website so that your selections are saved for your next visits; and

  • analytical cookies:
    analytical cookies allow us to improve the design and functionality of our website by collecting data on how you access our website, for example data on the content you access, how long you stay on our website, etc.

Modifications to our privacy policy.

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy.

We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

How to handle complaints relating to your data.

If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Getting in touch section so that we can, where possible, resolve the issue.

If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Information Commissioner’s Office in the UK quoting our ICO number provided previously within this policy.

© 2023 Copyright INSINTO LTD. All Rights Reserved.

© 2023 Copyright INSINTO LTD. All Rights Reserved.

© 2023 Copyright INSINTO LTD. All Rights Reserved.